UNK is a main apparel partner of the NBA across multiple apparel product categories encompassing Mens & boys sportswear, active wear, and pajamas, as well as ladies active wear and loungwear. Our retail partners include Foot Locker, Champs, Modells, Lids, Sports Authority, NBA Store, and many others.



UNK was started in 1996 by David “UNK“ Huie. The company began as an exclusive hat label that catered to celebrities in both upscale and urban looks. In 1999, Allan Houston of the New York Knicks bought into the company along with Derrick Alston. In 2002, UNK partnered with Check Group to create LGH III, LLC which operates the company today. UNK’s brand positioning offers high quality fashion NBA merchandise at a reasonable price, while continually presenting the latest trends to NBA fans across the country.